AM1 Low Poly 'Adventure' Quest

Following the successful campaign of the Nike Air Max 1 Low Poly, .SWOOSH launched the final chapter of Max’s Lab by reopening its doors for one last quest: unlock ‘Adventure.’ Inspired by early 2000s low-poly adventure games, we created a hidden room in the lab. To access ‘Adventure,’ the community completed a mysterious quest, uncovering easter eggs along the way that teased future .SWOOSH releases.

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Upon completing the quest, users gained exclusive access to the Nike Air Max 1 Low Poly ‘Adventure.’ This moment deepened community connection while bridging gameplay with product access in a meaningful way.