Apple Watch Studio

Apple wanted to give customers the flexibility to customize and style their Apple Watches exactly how they wanted. To support that vision, we created an experience that empowers users to build the watch that fits their needs—combining inspiration with utility throughout the journey.

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As a result, 74% of all Apple Watch purchases post-launch were initiated through the Apple Watch Studio. This experience not only met the demand for personalization but also redefined how customers explore and purchase wearable technology.