Glitch Galaxy: Nike AF1 '404 Error' Game

To connect with our growing audience of sneaker-obsessed gamers, we created Glitch Galaxy, a game inspired by classic 8-bit video games. Players controlled a robot, collecting virtual shoes to earn points. The goal was to reach 404 points as quickly as possible, with the fastest players unlocking exclusive access to the Nike Air Force 1 ‘404 Error.’

The experience was designed to reward loyal .SWOOSH members while reducing bot interference. Customer response was overwhelmingly positive, with many calling it a fairer, more exciting way to access exclusive drops. The product sold out, proving both the demand and the impact of this gamified approach.